Swot Analysis of Starbucks and Future Scenarios - Free Essay Example

Sample details Pages: 3 Words: 851 Downloads: 3 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Tags: SWOT Analysis Essay Did you like this example? O. N Week 3 assignment Bus520 SWOT Analysis of Starbucks and Future Scenarios that May Affect Their Success. The complete SWOT analysis that analyzes Starbucks’ current situation and future prospects are as follows: Strengths: ? Product diversification ? Established logo, developed brand, copyrights, trademarks, website and patents ? Company operated retail stores, International stores (no franchise) ? High visibility locations to attract customers ? Valued and motivated employees, good work environment ? Good relationships with suppliers ? Industry market leader ? Globalized ? Customer base loyalty ? Product is the last socially accepted addiction ? Widespread and consistent ? Knowledge based ? Strong Board ? Strong financial foundation Weaknesses : ? Size ? Lack of internal focus (too much focus on expansion) ? Ever increasing number of competitors in a growing market ? Self cannibalization ? Cross functional management ? Product pricing (expensive) Opportunities: ? Expansion into retail operations ? Technological advances ? New distribution channels (delivery) ? New products ? Distribution agreements ? Brand extension ? Emerging international markets ? Continued domestic expansion/domination of segment Threats: ? Competition (restaurants, street carts, supermarkets, other coffee shops, other caffeine based products) ? US market saturation ? Coffee price volatility in developing countries ? Negative publicity from poorly treated farmers in supplying countries ? Consumer trends toward more healthy ways and away from caffeine ? Fragile state of worldwide production of specialty coffees ? Alienation of younger, domestic market segments ? Corporate behemoth image ? Cultural and Political issues in foreign countries A more specific look into Starbucks’ future prospects includes: Expansion and Acquisition. Starbucks Coffee Canada, Inc. , a wholly-owned subsidiary of Starbucks Coffee Company (NASDAQ: SBUX) today announced it has reache d an agreement to acquire substantially all of the assets, including development and operating rights from Coffee Vision, Inc. (CVI) and Coffee Vision Atlantic, Inc. (CVAI), its licensee in Quebec and Atlantic Canada. Upon closing this transaction on August 25, 2008, Starbucks will transition approximately 40 licensed locations to company-operated locations. In addition, Starbucks will also acquire full development and operation rights for retail stores in these provinces. As part of the agreement, more than 740 CVI and CVAI employees are expected to become partners (employees) of Starbucks Coffee Canada. In addition to Canada, Starbucks is also progressively expanding in China and other countries. Besides Starbucks’ successes and its continuous expansion, it still has external factors impacting its decisions and possible future scenarios, which they need to be aware of. The major factors are Competition and A Slowing Economy. Starbucks posted a 69% drop in fiscal first-qu arter profit and announced more cost-cutting measures including layoffs and store closings. It reported a net income of $64. 3 million, or nine cents a share in the first quarter, which included charges to close stores and cut staff. The company earned $208. 1 million, or 28 cents a share the same period a year ago. The company also announced it plans to slash 6,000 jobs in 2009 and close 200 domestic stores and 100 overseas. The closings come on top of the 600 closings the company announced in July. The company announced it plans to stop continuously brewing decaffeinated coffee after noon as part of it cost-cutting measures. Starbucks hopes the reduction will save $400 million by September. Decaf coffee will be available by request. Due to the harsh economic downturn, Starbucks (coffee powerhouse) is now suffering both in making profits and in loosing their stores. According to Troy Alstead, executive vice president and CFO; â€Å"With a solid balance sheet, strong cash flo w and healthy liquidity, Starbucks is well-positioned to weather the challenging global economyâ€Å". In the absence of these strong and healthy characteristics that Starbucks already possess, this global downturn would have really sunk the company even deeper. I have faith in Starbucks to build on their strengths again, as well as progress even more. However, several changes must be made in order to see this happen. First is for them to reduce their retail prices. I love Starbucks, not because I love coffee, but because it is such a perfect environment to hang out, study or just relax. However, their products are a bit on the high side. Decreasing their prices even at the expense of decreasing a little bit of the quality (if need be) will help a lot with rebuilding the company. Another factor that may pose as a positive or negative outcome is their leniency towards non-customers. I do understand their strategy in making their store very people friendly. However, it is hurti ng them financially. I suggest that only customers be allowed to sit in chairs and enjoy the luxuries that come with what they pay for, such as internet and a calm environment. As a visitor of the store, I have seen people who seem like they wanted to buy things walk into the store, and upon seeing that chairs are already filled (which is always the case) walk right out. The sad thing about it is that some people sitting there do not patronize the store. They just occupy the seats, taking advantage of the Internet and the â€Å"free† space. If Starbucks could make these two changes, I have no doubt that the effect of the economic downturn will not affect them as much as it potentially could. Reference: Buschman Vasel, Kathryn (2009). Starbucks Gets Burned By Slowing Economy. https://www. foxbusiness. com/story/markets/industries/retail/starbucks-gets-bur ned-slowing-economy/ https://www. calarosbay. com Don’t waste time! Our writers will create an original "Swot Analysis of Starbucks and Future Scenarios" essay for you Create order

Evangelizing With Western Christian Music - 924 Words

Evangelizing with Western Christian Music When does evangelization through Western Christian music provide the exact opposite of evangelization among indigenous cultures? Robin P. Harris, James R. Krabill, and Vida Chenoweth provide arguments based on the concept that Christian missionaries cannot fully preach the gospel through the utilization of Western Christian scriptural songs. While all three individuals provide logical arguments, I, under the acquirement of my viewpoint on the unspoken power of music on individuals, disagree with their sentiments. First, we need to clearly constitute a definition of â€Å"universal† that makes it universal among all individuals. In the context of universal music, the music should be, according to Harris, â€Å"understood in their historical and cultural contexts to be interpreted correctly† (Krabill, 6). In this way, Christian missionaries can fully understand certain cultural implications on music that can, in effect, prevent th e unwanted force of shoving the liturgy within the blaring sound of the organ, an instrument not familiar and, frankly, not preferred by indigenous societies beyond the Western groups. But what indicated that music defines a universal language initial to Harris’ viewpoint? Henry Wadsworth Longfellow, a famous writer during the early nineteenth century, created this term and clearly inspired the Western musical society to adopt the term as poetical accuracy of what music represents. To this day, ask any individual ifShow MoreRelatedEssay on Religious Justifications of Slavery in the Caribbean3525 Words   |  15 Pagesthe nineteenth century Christian churches of the Caribbean Islands created a racial distinction between humans which determined who could and who could not be granted eternal life through the Christian faith. This concept of race was based on the belief that Africans were intellectually unable to make an educated decision regarding personal religion. Planters su pported this discrimination against their workers because then they did not have to be cruel to fellow Christians. Two kinds of ChristianityRead MoreChallenges of Youths in Our Contemporary World4314 Words   |  18 Pagesvigour, good health etc. These features should be channeled towards the propagation of the gospel. Let the children come to me, do not hinder them, for such belongs the kingdom of God (Lk. 18:16). In the church, the youths have the responsibility of evangelizing. It is their duty to witness Christ to their peers and to the remotest areas where Christ has not been preached. Anthony Aja, quoting the Holy Father, Pope John Paul II wrote: â€Å"The Church needs your energies, your enthusiasm; your youthful ideasRead MoreCulture and Religion8004 Words   |  33 Pagesproduct of a meeting of faith and culture. In this sense, Christian tradition can be viewed as a complex that is made up of particular and local traditions resulting from the encounters of Christianity with wide variety of peoples, cultures, philosophies, and thought patterns. Although religion is not submerged into a culture, it is closely linked to it and cannot exist without it being expressed within a particular cultural context. Christian Faith is received, lived, expressed and transmitted onRead MoreHistory of the Philippine Educational System6007 Words   |  25 PagesSpanish Period The educational system of the Philippines during the Spanish times was formal. The Religious congregations paved the way in establishing schools from the primary level to the tertiary level of education. The schools focused on the Christian Doctrines. There was a separate school for boys and girls. The wealthy Filipinos or the Ilustrados were accommodated in the schools. Colonial education brought more non-beneficial effects to the Filipinos. Educational Decree 1863 The first

Media Preferences free essay sample

BOTH have chosen the Saturday nation to advertise for their products which is a loved newspaper in the country. They type of products being sold they majorly target people with ability to buy the newspaper. If one can be able to buy a phone especially one for two, he is able to afford a newspaper. TIME FRAME The Bata advert has not given a time frame for the advert but from the mood of the advert it shows it targets Christmas period. This kind of advert which doesn’t have a time frame may mislead a target customer. The Telkom advert shows a time frame of 31 days and the first draw is on the 17th December 2007. This advert gives a customer an absolute time in which he will participate in this offer. CONTACT DETAILS The Telkom Company has given details where they are found including their websites unfortunately in the advert of Bata it is generalized. We will write a custom essay sample on Media Preferences or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are telling the customers to walk to any Bata stores countrywide. Attractive Telkom advertisement is more attractive. I have preferred the Telkom advertisement because it looks attractive to a person. It is more appealing. It can easily draw somebody’s attention. The Bata advertisement is poor because it is not attractive. It can not attract someone’s eyes from a distance. The Telkom advertisement can attract someone’s eyes from a far distance. It draws the attention of a person. Used a group of people The Telkom advertisement has used people who are happy and proud. The Telkom advertisement is considered to be great because the people are happy and proud using the product they are advertising. The Bata advertisement has only shown shoes and their prices. It does not appeal to people. This advertisement does not encourage people to buy the shoes. By showing happy people using the phone, some people will associate the phone with happiness and end up buying it unlike the Bata advertisement that does not include people in it. Use of different font styles/ different   font colors and different   font sizes The Telkom advertisement is great because different font styles with different colours, different font sizes. The Bata advertisement has only use two font styles. The different font styles make this advertisement to look more professional. The advertisement has used both big and small fonts. This font has got also different colours. This makes the advertisement to look great. Some fonts are yellow, white, blue, red and brown. This demonstrates how different font sizes appeal to the public but in the Bata advertisement only red fonts similar size have been used. This makes it look a poor advertisement.

Notes for Institutional Theory free essay sample

The aim of this essay is to explore the response of organisations when confronting with institutional pressures. The essay is organised as follow. Firstly, some concepts as well as explanation related to institutional theory will be introduced. Then, this essay will define and explain the conception of legitimacy and the connection between legitimacy and institutional process. Thirdly, the strategic responses of organisations to deal with the pressures from institutional process and an example of response in terms of institutional control will be examined. Institutional theory is a concept that emphasizes the existence of some norms, values and beliefs of the society which organisations conform with. And the process of conformity called institutionalisation is reflected in the structures and practices of organisations (Powell DiMaggio, 1991). According to Oliver (1991), institutional theory emphasizes more specifically on the pressures and constraints from the institutional environment which is one of its two issues addressed (the other one is technical pressures). We will write a custom essay sample on Notes for Institutional Theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Institutions here include the state, professions, interest group as well as public opinion (Scott, 1987b). These institutions have interconnected and interdependent relationships with organisations, as the behaviours of organisation are restricted by outside pressures exerted by institutions. In order to survive, organisations have to force themselves to adapt to the environment. So, they have no other choice but to make their behaviours consistent with external norms and rules. After discussing the environment perspective of institutional theory, the next section will regard motives of conformity as the point of departure. Institutional theory demonstrates that stability and legitimacy is what organisations to attain (Powell DiMaggio, 1983; Oliver, 1991). In terms of obtaining stability, institutional theory can explain why organisations conform to external rules, norms and beliefs, not because of the direct link to a positive outcome but organisations would be unthinkable to do otherwise. In other words, this consistency may not be driven by the objective of interest maximisation, but by preconscious acceptance of institutionalisation. Uniform rules, norms and beliefs produce less contradiction Oliver (1991). Due to attempt to obtain stability, organisations would like to draw experience from pre-existing audiences within the current external environment and imitate those organisational structures, decision-making mode and so on to response to the external pressures. Before regarding obtaining legitimacy as the other motive of conformity, it is necessary to define the concept of legitimacy. There are many different definitions of legitimacy with varying degrees of specificity (Suchman, 1995). Legitimacy refers to an array of established cultural accounts made by organisations to provide explanations for its existence (Powell DiMaggio, 1991). Another specific definition is that legitimacy is a generalized perception that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, and beliefs. In addition, there are three types of legitimacy, which are pragmatic legitimacy, moral legitimacy and cognitive legitimacy (Suchman, 1995). After explaining some conception of legitimacy, the next section will focus on the connection between legitimacy and institutional process. As every parts of organisation is constructed and interpenetrated by external institutions as well as culture can determine how the organization is built, how it is run, and, simultaneously, how it is understood and evaluated, legitimacy empowers organizations by making them seem natural and meaningful. So legitimacy is critical to organisation survival. Then it can also imply the easiest approach to gain legitimacy, which suggests organisations to adapt to the existed institutional context and adjust their structures to fit with the existed norms, rules and beliefs. This point is just consistent with the emphasis of the institutional theory. So gaining legitimacy is a more significant reason why organisations accept institutional process. When confronting with institutional pressures, acquiescence will be the most probable response taken by organisations. However, if anticipated legitimacy is low, organisations may have different responses to institutionalisation, like compromising on the requirements for conformity, avoiding the conditions that make conformity necessary, denying the requirements that are advised to conform, or even manipulate the criteria of conformity. As can be seen, there are five kinds of strategic responses that organisations may conduct to institutional process, which are acquiescence, compromise, avoid, defy and manipulate(Oliver, 1991). Organisations may have different responses to variable cause, control, context, constituents and content and to even different degree of the same issue. For example, in the terms of institutional control, legal coercion or government mandates and voluntary diffusion are two processes pressures exerted to organisations (Powell DiMaggio, 1983; Oliver, 1991).